Theme:
Targeting Women
Collection:
Couples in Love
Published:
1997
Brand:
Benson & Hedges
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement depicts two Benson & Hedges cigarettes as people. No actual people were used for this advertisement, following laws passed which discouraged cigarette manufacturers from advertising to young people. The cigarettes bend in toward each other, personified in the moonlight under the slogan “Moonlight & Romance, Benson & Hedges.” Thus the brand aligns itself with love, romance, and pleasure while circumventing laws.
Keywords:
couple, outdoors, romance
