Theme:
Targeting Women
Collection:
Brides with Butts
Published:
1962
Brand:
L&M
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
When a cigarette means a lot
Comments:
Here, the young groom receives a cigarette and a lit match from one of his groomsmen, as two other groomsmen look on with a comforting gesture or smile. The slogan, “When a cigarette means a lot…” implies that you can count on L&M to relieve stress and provide comfort even during the biggest, most important moments of your life.
Keywords:
Cool, Domesticity, Female, Marriage, Mild
