Theme:
Targeting Women
Collection:
Brides with Butts
Published:
2000
Brand:
Newport
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This young couple rolls off on their rollerblades in their wedding gear. The mixture of tradition (her long wedding gown and his cane and coat with tails) combined with modernity and self-expression (the rollerblades and the “Just Married” sign tied to her rear, rather than the rear of a car) appeal to a very young age demographic. Their expressions of pure happiness and “pleasure” reflect upon the Newport cigarettes.
Keywords:
Cool, Domesticity, Female, Marriage, Mild
