Theme:
Targeting Women
Collection:
Brides with Butts
Published:
1929
Brand:
Fatima
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
What a whale of a difference just a few words make Yes... and what a whale of a difference just a few cents make.
Comments:
Without even picturing a Fatima cigarette or cigarette box, this advertisement utilizes both a romantic and a military appeal. By staging a fashionable 1920s military wedding, Fatima compares the joys brought by “a few words” (“I do”) to the joys brought by “a few cents” (spent on Fatima cigarettes).
Keywords:
Cool, Domesticity, Female, Marriage, Mild
