Theme:
Targeting Women
Collection:
Brides with Butts
Published:
1980
Brand:
Lark
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
After all the good-byes, we're finally on our way. A lot of living ahead. A light timeand a Lark.
Comments:
One of life’s milestones is accompanied by Lark cigarettes in this advertisement. A newly married couple rides away from their wedding in a limousine. As the groom holds his wife’s hand, he smokes a Lark Light cigarette in the other hand. Though the Lark Lights are “new,” the advertisement solidifies that they are already a part of long standing tradition.
Keywords:
Cool, Domesticity, Female, Marriage, Mild
