Theme:
Targeting Women
Collection:
You're So Smart
Published:
1961
Brand:
Parliament
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
If you like things neat and clean you'll like Parliament.
Comments:
This woman poses in all white against a blue background, mimicking the colors of the Parliament cigarette pack. The white is also evocative of purity and cleanliness, reflecting the purity meant to result from the unique Parliament filterThe irony that she “likes things neat and clean,” when her eye make-up is entirely uneven is not lost on viewers. It appears as if she is applying blue eye shadow as she pulls the cigarette out of the box. In this case, the Parliaments provide her with beauty, just as make-up would, and they bring color and life to her eyes.
Keywords:
Female, Filter, Luxury
