Theme:
Targeting Women
Collection:
High Fashion
Published:
1938
Brand:
Old Gold
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
We think the gal's a Swell Package Too!
Comments:
Famous pin-up artist George Petty (1894-1975) illustrated the beautiful woman featured in this advertisement This ad is clearly meant to attract young men, with a clear comparison between the woman and the cigarettes – both have jackets which you can unwrap to reveal the “fine” treat beneath, and the ad clearly states, “We think the gal’s A Swell Package Too!” The humor created by this punning technique also makes the advertisement attractive to young people.
Keywords:
Fashion, Female, George Petty, Luxury, pinup, sex appeal, woman, young adult
