Theme:
Targeting Women
Collection:
Let's Smoke Girls
Published:
1958
Brand:
Kent
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
What a wonderful feeling to know that Kent Filters Best of all leading filter cigarettes.
Comments:
The woman in this advertisement relaxes against her arm, blowing smoke gently out of her perfectly rouged lips, as the text describes the action as “a wonderful feeling.” The ad relies on health claims that cigarettes containing lower tar and nicotine levels are healthier, and appeals to women with its question, “Doesn’t it make good sense to smoke Kents?”
Keywords:
adult, Female, micronite filter, Relaxing, smart, woman
