Theme:
Targeting Women
Collection:
Let's Smoke Girls
Published:
1937
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Ride a bike and enjoy Chesterfields, When smokers find out the good things Chesterfields give them nothing else will do.
Comments:
This advertisement shows a young woman riding a motorized bike and smoking a Chesterfield cigarette happily, the pack displayed prominently in her jacket pocket. She passes a young man on the path who is just lighting up his cigarette as he takes a break from hiking. Fun, excitement, and adventure outdoors are all emphasized in this advertisement. It is also insinuated that the woman met a nice man because she smokes Chesterfields, with the tagline, “When smokers find out the good things Chesterfields give them . . . nothing else will do.”
Keywords:
Bike, couple, Female, Male, man, motorbike, motorcycle, outdoors, romance, woman
