Theme:
Targeting Women
Collection:
Let's Smoke Girls
Published:
1958
Brand:
Vanity Fair
Manufacturer:
Stephano Brothers
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
These cigarettes are targeted toward women, labeled as the “New Style” and bearing the same name of a premier fashion magazine, Vanity Fair. The tagline, “Be Glamorous all day long…” further associates the cigarettes with women, and the pastel pink and pastel blue color choices firmly place them in the feminine market. The Vanity Fair cigarette was only around for five years, at which point it was entirely replaced by the Vogue Color cigarette, which contained an assortment of five colors.
Keywords:
Fashion, Female, glamour, sophisticated, woman
