A Camel restores my energy. And I enjoy Camel's mild flavor so much that I smoke a lot. I can smoke as many Camels as I like, though, without bothering my nerves.
This advertisement is targeted toward housewives. It appeals to women who find shopping exhausting, offering them a “lift” in energy through smoking Camels. The top half of the ad is devoted to color images of a woman checking items off her shopping list in an exhausted stupor, and then relaxing satisfyingly with a Camel. The lower half of the ad features three testimonials from professional men and includes their black-and-white photographs. These testimonials serve as trustworthy sources of advice for women who are used to seeking advice from their husbands.
aviator, business man, Female, Health, Housewife, Independence, refreshing, shopping, squash, woman
