Theme:
Targeting Women
Collection:
Mass Marketing Begins
Published:
1930
Brand:
Will's Gold Flake
Manufacturer:
Imperial Tobacco
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement features a woman on skis, a pole in either hand and a cigarette burning in her mouth. It seems unlikely that she would be able to smoke whilst skiing, emphasizing the woman’s easy time smoking a Will’s Gold Flake. Her active lifestyle is highlighted in this ad. The “cool and fresh” aspects of the cigarette are reflected in the chilly snow-packed mountain-tops, which also speak to a purity of smoke.
Keywords:
Female, Luxury, Male
