I'm a 'Lucky Girl' because I've found a new way to keep my figure trim. Whenever the desire for a sweet tempts me, I light up a Lucky Strike.
Pretty, sweet and young, Rosalie Adele Nelson was the original poster girl for Lucky Strike. She is the all-American girl – “the girl next door” – and this advertisement implies that Rosalie is all-American because she smokes Lucky Strike cigarettes. Every young woman looks at Rosalie and desires to be just as sweet and pretty, and the advertisement provides them with the impetus to smoke Lucky Strikes. This advertisement also speaks to the “Reach for a Lucky instead of a Sweet” campaign which began the prior year. Rosalie explains that she smokes a Lucky Strike whenever she is tempted by a sweet in order to keep her “figure trim.”
Female, Flapper, Health, poster girl, Rosalie Nelson, Toasted, woman
