Dreams- We'll dance tonight in Dreamland, we, who must never meet!... F.R. Holmes
This early image pre-dates the onset of major mass marketing efforts by tobacco companies to target women. This advertisement, illustrated by Lewis Baumer (1870-1963), also the artist for Pall Mall Magazine, features a lovely, fashionable young woman pushing the envelope of feminine propriety as the smoke of her cigarette entwines sensuously with the smoke of her dance partner’s cigarette. At this time, women were rarely illustrated actually holding cigarettes in cigarette ads, as women were not yet a prime target for cigarette advertisers. The quote, “such stuff as dreams are made on,” scrawled across the bottom of the advertisement, is a literary reference from Shakespeare’s The Tempest. It has been repurposed in modern times to mean something beyond one’s wildest dreams, which is the meaning which this advertisement uses. The phrase has remained salient; In the 1941 film, The Maltese Falcon, Humphrey Bogart's last line reworks the phrase into "The stuff that dreams are made of."
couple, Dancer, Female, Male, man, rich, romance, sophisticated, woman
