• Skip to primary navigation
  • Skip to main content
  • Skip to footer
SRITA

SRITA

Stanford Research into the Impact of Tobacco Advertising

Show Search
Hide Search
  • Ad Collections
    • Cigarettes
    • Pipes & Cigars
    • Chewing
    • Pouches & Gums
    • Marijuana
    • e-Cigarettes
    • Pod e-Cigs
    • Disposable e-Cigs
    • Heated Tobacco
    • Hookah
    • Anti-smoking
    • Comparisons
    • Video Ads
  • Brand Histories
  • Videos & Lectures
  • Publications
  • Resources
  • Exhibit
  • About SRITA
    • People
    • Research Interns
    • In the Press
    • Contact Us

Dentist Recommends – img0163

April 11, 2021 by sutobacco

Dentist Recommends – img0163
Download image
Theme:
Doctors Smoking
Collection:
Dentist Recommends
Published:
1946
Brand:
Viceroy
Manufacturer:
Brown & Williamson Tobacco Corporation
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

The nicotine and tars thus trapped cannot stain your teeth- smoke is cooler, cleaner., No Tobacco crumbs can get in your mouth.

Comments:

This Viceroy ad is reminiscent of Lucky Strike’s “20,679 Physicians Say…” ad campaign of 1930. Similarly, this ad claims that “38,381 dentists say, ‘Smoke Viceroys!’” The company is careful to note, at the bottom of the ad, that it is not claiming that its filter removes all nicotine and tars; however, the larger text indicates that the Viceroy filter protects Viceroy smokers from nicotine and tars, as they become “trapped” in the filter. The dentists are used to prove that Viceroys “can never stain your teeth!” This series of ads continued to increase the number of approving dentists with each succeeding advertisement, as if the survey numbers were always growing.

Keywords:

Cough, Dentist, Female, Filter, Male, Pure, Throat

Footer

About SRITA

SRITA’s repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more

Explore SRITA

  • Ad Collections
  • Video Ads
  • Brand Histories
  • Lectures
  • Publications
  • Resources

Copyright © 2025 · Stanford University