The nicotine and tars thus trapped cannot stain your teeth- smoke is cooler, cleaner., No Tobacco crumbs can get in your mouth.
This Viceroy ad is reminiscent of Lucky Strike’s “20,679 Physicians Say…” ad campaign of 1930. Similarly, this ad claims that “38,381 dentists say, ‘Smoke Viceroys!’” The company is careful to note, at the bottom of the ad, that it is not claiming that its filter removes all nicotine and tars; however, the larger text indicates that the Viceroy filter protects Viceroy smokers from nicotine and tars, as they become “trapped” in the filter. The dentists are used to prove that Viceroys “can never stain your teeth!” This series of ads continued to increase the number of approving dentists with each succeeding advertisement, as if the survey numbers were always growing.
Cough, Dentist, Female, Filter, Male, Pure, Throat
