So for out for doctors often means just long enough to enjoy a cigarette! And doctors are particular about the brand they choose!
The images in this ad are black and white still images from an early TV commercial. Common themes among the “More Doctors” campaign are included among the images, ranging from the doctor waking up in the middle of the night to take an emergency phone call to the otolaryngologist – an ear and throat specialist – poised in front of his diplomas. The images contribute to a representation of the doctor as selfless and expert, as well as relatable.