Every doctor in private practice was asked: What cigarette do you smoke doctor? Not a guess, not just a trend . . .but an actual fact based upon statements of doctors themselves. . . , Doctors smoke for pleasure just like the rest of us. They appreciate, just as you, the mildness that's cool and easy on the throat.
This advertisement capitalizes on the variety of doctors surveyed by Camel, by using six images of doctors from different fields. The image of the head-mirrored throat doctor and stethoscope-wielding chest physician seem most appropriate for Camel’s patently false message about the safety of smoking. The largest image, that of a doctor relaxing with a cigarette, shows him as handsome and human in an attempt to make such a knowledgeable endorser likeable and relatable as well.
Doctor, Female, Irritation, Male, Mild, Throat
