| Date: | 1997 |
|---|---|
| Brand: | Basic |
| Company: | Philip Morris |
| History: | "Keep It Basic" Campaign |
| Date: | 1993 |
|---|---|
| Brand: | Basic |
| Company: | Philip Morris |
| History: | Your Basic History |
SRITA
Stanford Research into the Impact of Tobacco Advertising
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SRITA
Stanford Research into the Impact of Tobacco Advertising