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Stanford Research into the Impact of Tobacco Advertising

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Home > Brand Histories > Basic

Brand Histories: Basic

Date:	1997
Brand:	Basic
Company:	Philip Morris
History:	"Keep It Basic" Campaign

Date:	1993
Brand:	Basic
Company:	Philip Morris
History:	Your Basic History

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SRITA’s repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more

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