Collection: Switch

Many JUUL advertisements promote its use in “switching” from traditional cigarettes. Despite FDA rules which prohibit scientifically unsupported advertising claims promoting e-cigarette as a means of quitting combustible cigarette smoking, the practice is widespread among electronic nicotine delivery systems. Examples of this genre of slogan include: “make the switch,” “help a smoker switch to JUUL,” “help mom switch to JUUL,” “the right tool to switch, alternative to cigarettes,” etc. This theme has dominated since mid-2018, in response to intense negative media attention and threatened FDA action in response to widespread use among non-smoking youth.