Collection: #juul

JUUL extensively used hashtags, including #juul, to expand the reach of the company’s postings on Instagram. The popularity of #juul increased the visibility of the product among youth. Enthusiasm for #juul also encouraged a number of youthful users of the product to post these own images to the hashtag. This includes images and videos of youthful users posing with five JUULs in their mouth, doing tricks with the JUUL, having a party session with the device, or posting memes on JUUL. The youthful imagery on #juul and prolific use of it by youth possibly helped extend JUUL’s marketing efforts.

JUUL ceased posting on social media (Instagram and Facebook) in November 2018. However, #juul count continues to rise.

#juul posts count:
November 2018 – 260,866
January 21, 2019 – 336,308
March 5, 2019 – 391,930
June 29, 2019 – 518,287
October 14, 2019 – 610,848