Collection: E-Mail

JUUL frequently engaged with consumers who signed up for their newsletter through emails. In the first year of the company, emails were primarily intended to familiarize consumers with the product. Many of the emails were invites to sampling tours in which attendees could receive a "complimentary JUUL starter kit."

Flavors are a focus of many of the company’s emails with specific flavors such as Mango and Mint profiled often on the email alongside laudatory consumer testimonials such as "Love, Love, Love the mango pods!!” and “Start your week right. Mango is here…"

Emails are also used to introduce new products and incentives are provided to those consumers who auto-subscribe to JUUL pods. For example, a series of emails in October 2018 that announced a free "limited edition" turquoise JUUL device to consumers who committed to a 3 month subscription of two 4-pod packs of JUUL per month.