Collection: Company's Message

Across its social media platforms, JUUL often posts messages expressing the company’s position on regulation and public policy. JUUL also conducts customer surveys and criticizes research with findings contrary to its business interest. Frequently, the postings portray the company’s marketing practices in a positive light, for example: "We market our products responsibly, following strict guidelines to have material directly exclusively toward adult smokers and never to youth audiences."

In support of flavored tobacco products and in a move that can be seen as contrary to its goal of youth protection, JUUL appealed to its customers via email (June 2018) to oppose flavor bans: "If flavors have been important to your switching journey, please let the FDA know. Furthermore, please tell your friends and family that their voices should also be heard, and encourage them to speak out against flavor bans."