Collection: IQOS Retail

IQOS stores cement the brand’s image as design centered and fashionable. The stores take their design cues from Apple, with similar light wood interiors, open floor plans, big windows, and a minimalistic focus on just their product. Furniture in bold, solid colors matches the rainbow of customizable IQOS cases on display. It’s clear that the designers want visitors to take their time inside: even for stores that are not a combination shopping spot and café, as exist in some countries, there’s generally complimentary coffee, ample seating, and room to take one’s fill of Instagram photos. The stores sometimes double as event spaces, especially for launch parties, which gives Philip Morris International another opportunity to pair its device with what’s trendy among youth─for example, in Armenia and Russia, event catering included multicolored macarons alongside more traditional champagne. All in all, the styling of IQOS stores creates the feeling of an exclusive, high-end experience available only through its tobacco product.