Collection: IQOS Instagram

Although there are eight country-specific PMI-run IQOS accounts on Instagram, the Japanese account (@iqos_jp) is the only one that is verified by Instagram as the official company presence. The account has the most followers and posts of the IQOS accounts (120 thousand followers and more than 500 posts) and is private, meaning that the account’s content is available only to approved followers. In order to get approved, users must be a verified IQOS user registered on the Japanese IQOS website. This process includes submitting an ID verifying Japanese residence and legal smoking age.



The account’s photos are colorful, stylish, and of professional quality, featuring IQOS devices, accessories, fashion, food and drinks, and locations where people can use IQOS. Some of the most common content in the posts includes product advertisements, event promotion, giveaways, collaborations with artists, and the opening of IQOS spots, or places such as restaurants and cafes where people can use IQOS.



The account occasionally reposts photos from community IQOS users who agree to provide their photos and confirm that they are of age.