1959, 1945, 1962, 1946, 1932, 1952, 1953, 1958, 1952, 1953, 1951, 1952, 1942 (left to right, top to bottom)
Depictions of children with their mothers or fathers in cigarette ads have the enormous ability to reinforce the respectability of smoking as a part of normal family life. In one Chesterfield ad, a beautiful wife and little boy hold a box of Chesterfields and a sign: “Happy Birthday Dad, We Know Your ABCs.” Further, the images of youngsters tended to send a reassuring message to consumers about the healthfulness of the product, representing purity, vibrancy, and life - concepts which can be dangerous when tied to tobacco products. Finally, these depictions of children helped attract females to smoking as part of the industry's campaign to expand the pool of women smokers. Often, text speaks directly to children, encouraging them to gift tobacco products to Dad, especially on Father’s Day.