1938, 1943, 1929, 1953, 1951, 1933, 1933, 1933, 1945, 1949, 1944, 1943, 1946 (left to right, top to bottom)
In their advertisements, tobacco companies have long featured brides, marriage, and the myriad symbols associated thereof. Brides and their white wedding gowns represent purity, one of the adjectives with which cigarettes love to associate themselves; filters, low tar, and purity are all marketing ploys tobacco companies utilize to make cigarettes appear safer and healthier. Femininity, elegance, and luxury are also highlighted in these ads. Additionally, cigarette advertisements which utilize the marriage angle attempt to imbue their products with a sense of tradition, custom, and sometimes even rite of passage.