"Scientific tests prove Lucky Strike milder than any other principal brand!"
Dates: 1951, 1953, 1950, 1953 (clockwise from top left)
In the first half of the twentieth century, popular faith in medicine was exploited by a series of tobacco industry-sponsored "research" and "surveys" which made its way into cigarette advertising. To take advantage of this popular sentiment, the industry sponsored "research institutes" and scientific symposia, many of which amounted to little more than propaganda based upon dubious methodology. Health claims were then made on the basis of these so-called studies.