Theme:
Exhibit
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
Left: 1929, 1929, 1930, 1930, 1930, 1930, 1930, 1930 (left to right, top to bottom) Right: 1938, 1931, 1932, 1931, 1930, 1931, 1930, 1930
Here, two of Lucky Strike’s most popular ad campaigns are featured. One, “Reach for a Lucky Instead of a Sweet” superimposes attractive people and athletes with overweight “shadows” to encourage consumers to watch their weight by smoking a Lucky instead of eating candy when wanting a treat. The other, “It’s Toasted,” portrays the toasting technique of Lucky Strike as essential to ridding cigarettes of components that turn into throat irritation.
Keywords:
Cigarette
