Theme:
Exhibit
Brand:
“A Frank Statement to Cigarette Smokers,” “Why We’re Dropping The New York Times,” “How Harmful Are Cigarettes?”, “Cancer by the Carton,” unspecified warning note.
Manufacturer:
Tobacco Industry Research Committee, American Tobacco Company, Reader’s Digest, Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
1954, 1969, n/a, 1952, 1942(?) (left to right, top to bottom)
Some documents in this case include two articles from Reader’s Digest, noteworthy for being the first to expose the dangers of cigarette smoke. The others are from Big Tobacco, in which they refuse to acknowledge guilt in the case of the American Tobacco Company, or they offer to “aid” research efforts. The Philip Morris paper, imprinted with their famous “Johnny Calls for Philip Morris,” offers tips to improve smoking comfort.
Keywords:
Cigarette
