Theme:
Electronic
Brand:
Blu Electronic Cigarettes, Fin, Starfire, Freedom
Manufacturer:
Lorillard, Inc., Fin Branding Group LLC, Starfire Cigs, Freedom Smokeless, LLC
Format:
Advertisement
Tobacco Type:
Electronic Cigarette
Comments:
2013, 2013, 2013, 2013 (clockwise from top left)
Electronic Cigarette (eCig) companies are increasingly targeting teenagers, who are often trailblazers of new trends and "role models" for younger adolescents. In courting young trendsetters, eCig manufacturers predominantly utilize advertising imagery and slogans that appeal to the teens' sense of freedom and rebellion.
Keywords:
Electronic Cigarette
