"More Doctors smoke Camels than any other cigarette"
Within the "More Doctors" campaign, a story can be told through a series of advertisements. The story documents a young boy's journey following in his father's footsteps into the field of medicine. A doctor says, "It's all up to you, son," as the young man decides whether or not to follow a career in medicine. Then, the young medical student, class of '46, is joined by his father, class of '06 during a lecture. Later, the young man is an "interne," not quite on his own yet. Finally, he is seen opening up his very own private practice in the company of his adoring wife. This storyline, though not explicit, works to further portray the doctor as a family man and a determined, committed, self-sacrificing individual.
Cigarette
