Theme:
Doctors, Dentists & Nurses
Published:
1930
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
"It's Toasted"
Comments:
Dates: 1930, 1930, 1932, 1930
Lucky Strike Cigarette promoted the slogan “It’s toasted” to claim that “toasting removes dangerous irritants that cause throat irritation and coughing.” By pairing the statistic of 20,679 physicians and pictures of beautiful young woman, Lucky Strike impressed upon its audience the idea that “Luckies” were the best choice of cigarette.
Keywords:
Cigarette
