Theme:
Celebrities & Athletes
Published:
1947
Brand:
Chesterfield, Camel, Lucky Strike
Manufacturer:
Liggett & Myers Tobacco Company, R.J. Reynolds Tobacco Company, American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
"More people smoke camels than any other cigarette!"
Comments:
1947, 1951, 1951, 1947, 1937, 1950, 1949, 1938 (left to right, top to bottom)
Similarly to female movie stars, male actors’ with their famous voices were especially appealing to cigarette advertisers. The emphasis on a healthy, clear voice in an actor’s job proved that the cigarettes weren’t harmful—why would they put their livelihoods at risk? Also, glamorous and famous movie stars represented a walk of life attractive to consumers who were familiar with tabloids and the lives of the show business elite. Smoking the same brand of cigarette seemed to be a way to lift the normal man to a movie star’s status.
Keywords:
Cigarette
