Some electronic cigarette (eCig) manufacturers have voluntarily added warning labels to product packages and advertising images. However, since the eCig industry is not yet mandated to include warning labels, there is a lack of uniformity in the warning labels, which could potentially be very confusing to consumers.
For instance, Mark Ten eCig, which is manufactured by Altria, has a black box warning label on eCig packages. A black box warning in pharmaceutical products is analogous to death. The warning label, describes nicotine as “very toxic.” In fact, it is surprising to note that the warning on the eCig product is more stringent than the government mandated warning label that Altria has on the package of its combustible tobacco product. The warning label on Green Smoke eCig website, a brand also owned by Altria, is far less threatening. It just states that nicotine is “addictive.”
Warning labels included by most eCig brands are generally mild. Eonsmoke’s warning is: “SURGEON GENERAL'S WARNING: Quitting Smoking Now Greatly Reduces Serious Risks to Your Health. NOT TO BE SOLD TO MINORS!” Blu eCig’s has already adopted the proposed warning label proposed by the FDA, which states, “WARNING: This product contains nicotine derived from tobacco. Nicotine is an addictive chemical.”
Warning labels were first required on cigarettes by the Federal Cigarette Labeling and Advertising Act of 1965, and the Tobacco Control Act expanded FDA’s authority to also prohibit false and misleading labeling and advertising for cigarettes, such as claims that a product reduces harm.