“What’s there to be afraid of?... Its famous purifying process removes certain impurities that are concealed in even the choicest, mildest tobacco leaves. Do you inhale? Of course you inhale! Every smoker breathes in some part of the smoke he or she draws out of a cigarette. And since you do inhale— make sure -- make absolutely sure— your cigarette is pure – is clean— that certain impurities have been removed!