It so happens I don't smoke But I've noticed recently that more of my girl friends are smoking Chesterfield, and I asked why.
This advertisement for Chesterfield features a glamorous woman lounging on a wicker chair. She explains that she herself isn’t a smoker, but all of her girlfriends smoke Chesterfield. Her position as a non-smoker makes her attractive to those women who don’t smoke but are considering taking up the habit, and also makes her seem like an exception to the rule. The copy draws particular attention to itself by complimenting Chesterfield’s advertising campaigns: “The advertising seemed to her to be the truth and the whole truth—it wasn’t always knocking somebody or something!” Because the reader can check the facts with this last claim and see that it holds true (this advertisement doesn’t knock somebody or something), it follows that the other two claims – Chesterfield is mild, and the packaging is superior – are true as well.
Fashion, Female, Mild, Weight
