This image evokes the American West but utilizes the houri woman of the opulent East. Ramleh (not to be confused with Ramly made by Mentor in Boston) was renamed Helmar (Ramleh spelled backwards) in 1907 by James B Duke owner of Monopol Tobacco Works and S. Anargyros. He invested hundreds of thousands of dollars to produce colorful posters and advertisement with houri women holding but not smoking cigarettes and encouraging women to send cigarettes to men at war. Unlike most Turkish cigarette brand ads which feature luxurious exotic women, this advertisement feature a wholesome girl devoid of opulence. She wears a fringed shirt and a pointed straw hat. The hat, though seemingly strange, was a typical cowgirl hat worn in the early 1900s to 1920s before the design became truncated and straw was then replaced by other materials such as felt and leather.
farmer, Female, Western
