Delicately scented- gold tips such is the fragrance and charm of these exquisite cigarettes that they are becoming the accepted choice of particular smokers the world over.
Milo Violets were quite likely the earliest cigarette designed exclusively for women. The American Tobacco Company introduced Milo Violets in 1918 for women who wished to assert their independence and decide for themselves which cigarettes they would smoke. Earlier, in 1892, “Milo Egyptian Cigarettes” were manufactured in New York and featured the famous image of the Venus de Milo, sculpted by Alexandros of Antioch, on the front of its pack. These original Milos were marketed toward men, so in 1919 when the American Tobacco Company wanted to market to women, they added gold tips and perfume to the cigarettes, and labeled them “Milo Violets.” This advertisement depicts a woman lounging in her luxurious canopied bed, taking her “dejeuner au lit,” or lunch in bed. She is shown to be a woman of distinction by the mere fact that she has no need to rise from her bed during the day. Her lady in waiting, Suzanne, has been trained to bring “Madame” Milo Violets with lunch, and Madame is seen smoking one on a strange cigarette holder which rests on one fingertip.
Female, Luxury, romance
