Theme:
Targeting Women
Collection:
Women in Sports
Published:
2010
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
In this recent advertisement, billiards is used as a mode for conveying sex appeal. The woman leans over the pool table, making a thrusting action with her cue toward the man, who leans against the table, his erect cigarette at about waist level, pointing directly toward the woman. The woman’s bent knee is angled toward the hole in the pool table, igniting additional subliminal associations between smoking and penetration. Her leather pants, and the light cast upon them, accentuate her rear as she leans forward, while the Lucky Strike Filters bull’s-eye sign on the wall – the only bit of color in the ad – is positioned directly above her rear, further implying a connection between sex appeal and Lucky Strike cigarettes.
