Theme:
Targeting Women
Collection:
Women in Sports
Published:
1944
Brand:
Camel
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This Camel ad features Marianne de Sydow, a skiing champion of France for 3 years. In the ad, military officers admire her as a “beauty” and offer her a Camel, which they refer to as “our brand too.” This ad is meant to attract both young men and women. She did a follow-up ad with Camel in 1945.
