Theme:
Targeting Women
Collection:
Women in Sports
Published:
1949
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
Lucky Strike targets young women in this ad by featuring a girl rushing down a hill on skis, smoking a cigarette to keep her feeling relaxed at such high speeds. In this ad, Lucky demonstrates how you can still do physical activity which requires use of both hands while simultaneously smoking, though it still seems doubtful that she could inhale while weaving through the moguls. Lucky Strike ties her healthy glow, her smile and her bravery to their cigarettes, claiming that their cigarettes help you “feel your level best!”
