• Skip to primary navigation
  • Skip to main content
  • Skip to footer
SRITA

SRITA

Stanford Research into the Impact of Tobacco Advertising

Show Search
Hide Search
  • Ad Collections
    • Cigarettes
    • Pipes & Cigars
    • Chewing
    • Pouches & Gums
    • Marijuana
    • e-Cigarettes
    • Pod e-Cigs
    • Disposable e-Cigs
    • Heated Tobacco
    • Hookah
    • Anti-smoking
    • Comparisons
    • Video Ads
  • Brand Histories
  • Videos & Lectures
  • Publications
  • Resources
  • Exhibit
  • About SRITA
    • People
    • Research Interns
    • In the Press
    • Contact Us

Latin American Recent – img7009

May 25, 2021 by sutobacco

Latin American Recent – img7009
Download image
Theme:
Global Village I
Collection:
Latin American Recent
Published:
1980
Brand:
Viceroy
Manufacturer:
Brown & Williamson Tobacco Corporation
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

Dondequiera que vaya, sea reconocido por Viceroy. El cigarillo internacional por excelencia.

Comments:

This advertisement features a woman saying, “Hola. Veo que también fumas Viceroy.” (Hi. I see you also smoke Viceroy.) It claims that if you smoke Viceroy, you will be recognized and greeted anywhere you go (“Dondequeira que vaya”). The prospect of being approached by such a beautiful woman would tempt men into smoking Viceroys.

Keywords:

Female, Health, Latin

Footer

About SRITA

SRITA’s repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more

Explore SRITA

  • Ad Collections
  • Video Ads
  • Brand Histories
  • Lectures
  • Publications
  • Resources

Copyright © 2025 · Stanford University