This is an ad encourages Americans to donate funds to the “Our Boys in France Tobacco Fund,” one of many tobacco funds for World War I soldiers. In 1917, the New York Times listed the “Our Boys in France Tobacco Fund” alongside the “Belgian Soldier’s Tobacco Fund” and the “Evening Sun Tobacco Fund” as war charities with satisfactory accounts. By the next year, an article in the New York Times quoted a woman in charge of “An Army Girl’s Transport Tobacco Fund” as saying that “there are hundreds of patriotic American societies, clubs, and individuals who are raising funds for smoke comforts of our soldiers.” Clearly, funds like this were common, speaking to the widespread prevalence and apparent acceptance of smoking. This particular ad portrays smoking as a healing tool, as the injured soldier, unable to use his broken arm, looks up with appreciation at the nurse lighting his pipe.
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