Theme:
Doctors Smoking
Collection:
Hospitalized Patients
Brand:
Raleigh
Manufacturer:
Brown & Williamson Tobacco Corporation
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This ad is presented as a storyboard, like a comic. In the first two frames, a doctor smokes a “cut-throat” pipe which causes his patient to double over, fainting. In the next frame, the doctor’s nurse recommends that he switch to Sir Walter Raleigh tobacco, and, in the final frame, his patient perks right up due to the switch. The ad calls the tobacco “the cure!” and presents this brand of tobacco as a healing agent.
Keywords:
adult, Doctor, Female, Health, Male, man, Nurse, patient, pipe, woman
