• Skip to primary navigation
  • Skip to main content
  • Skip to footer
SRITA

SRITA

Stanford Research into the Impact of Tobacco Advertising

Show Search
Hide Search
  • Ad Collections
    • Cigarettes
    • Pipes & Cigars
    • Chewing
    • Pouches & Gums
    • Marijuana
    • e-Cigarettes
    • Pod e-Cigs
    • Disposable e-Cigs
    • Heated Tobacco
    • Hookah
    • Anti-smoking
    • Comparisons
    • Video Ads
  • Brand Histories
  • Videos & Lectures
  • Publications
  • Resources
  • Exhibit
  • About SRITA
    • People
    • Research Interns
    • In the Press
    • Contact Us

Hospitalized Patients – img6773

April 11, 2021 by sutobacco

Hospitalized Patients – img6773
Download image
Theme:
Doctors Smoking
Collection:
Hospitalized Patients
Published:
1935
Brand:
Kensitas
Manufacturer:
J. Wix & Sons
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:

This drawing shows a Mr. Pingeworthy of Middle Pillow (Beds), demonstrating a profound truth, viz: that any normal invalid, if offered the choice between a thermometer and a Kensitas, will grab the latter.

Comments:

This satirical advertisement appeared in the humor and satire magazine, Punch, or the London Charivari. It is clearly poking fun at Lucky Strike, using images and slogans which are both reflective of those used at the time by Lucky Strike. In 1934, Lucky Strike used this tobacco plant image, with a circle over the “center leaves” that read “The Cream of the Crop” and also used the slogan, “They Taste Better” written in the exact same font. “Kensitas is definitely a healing influence,” the copy text claims. The text, constructed in a ridiculous, literary style, was written by author K.R.G. Browne –Kenneth Robert Gordon Browne – (1895-1940) and the image was illustrated by well-known English cartoonist, William Heath Robinson (1872-1944). Clearly, the ad is actually marketing Kensitas cigarettes, but does so in a Punch style by satirizing Lucky Strike. The ad also may satirize Chesterfield, as it uses their slogan, “They Satisfy” as well as their insistence on mildness.

Keywords:

Doctor, Female, Health, hospital, Male, man, patient, senior, William Heath Robinson, woman

Footer

About SRITA

SRITA’s repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more

Explore SRITA

  • Ad Collections
  • Video Ads
  • Brand Histories
  • Lectures
  • Publications
  • Resources

Copyright © 2025 · Stanford University