Cheerleader: I lead the crowd in Rah Rah Rah to cheer the team we like; but when it comes to cigarettes, I cheer for Lucky Strike!Ph.D.: I really am a Lucky guy, just got my Ph.D., to prove to you how much I know, L.S., sir means F.T. (Lucky Strike means Fine Tobacco.) Enjoy your cigarettes! Enjoy truly fine tobacco that combines both perfect mildness and rich taste in one great cigarette Lucky Strike! Perfect Mildness? You bet. Scientific tests, confirmed by three independent consulting laboratories, prove that Lucky Strike is milder than any other principal brand. Rich taste? Yes, the full, rich taste of truly fine tobacco. Only fine tobacco gives you both real mildness and rich taste. And Lucky Strike means fine tobacco. So enjoy the happy blending that combines perfect mildness with a rich, true tobacco taste. Be Happy Go Lucky!