Theme:
For Your Health
Collection:
We Don't Make Medical Claims
Published:
1951
Brand:
Old Gold
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
We Don't Try To Scare You With Medical Claims. . .
Comments:
The ad claims that there is "no catch" to the story, which though is meant to mean that the ad isn't going to make any false claims, has the subconscious effect of implying that there is no "catch" to smoking cigarettes. They merely want to "simply say" their message, which would give it authority since it seems like they're not trying to trick the viewer, however they say this specifically so that the viewer does not look for hidden messages. The portrait depicts a man poised to offer someone a cigarette making people more comfortable with the situation of being offered cigarettes by viewing the ad.
Keywords:
Halloween, Health, Holidays, Medical
