Theme:
Infants & Children
Collection:
Babies
Published:
1951
Brand:
Marlboro
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Gee, Dad, you always get the best of everything . . . even Marlboro!
Comments:
Images of infants and children had multiple values to tobacco advertisers.
They reinforced the respectability of smoking as part of normal family life.
The images of youngsters tended to send a reassuring message about the healthfulness of the product.
Finally, it was an obvious ploy as part of their campaign to expand the pool of women smokers.
Keywords:
Child, Family, Female, Infant
