It's the young crowd that sets the standard! Go to the younger crowd if you want the right word on what to wear of drive or smoke. And notice, please, that the particular cigarette they call their own today is one that you've known very well for a very long time.
This ad is dated in the 1920s, during a time where the young and the old were clashing. This ad is interesting because it seems to address those who are not part of the younger crowd, but it also seems to provoke this group. It claims that the younger crowd knows what is best and that these older folks should follow their lead. This is empowering for the younger generation who are trying to prove they are right, but it may also anger the older generation who already feel they are being undermined. This ad also draws in the younger crowd because it dictates what is most fashionable at the time, which is a large concern for this age group.
Cowboy, horse, Male, man, Western, young
