They certainly do know their cigarettes, this young crowd!, Something about Fatima its greater delicacy, its more skillful blending of flavors- has made it, as in other days, a conspicuous favorite with the younger set.
This ad is dated from the 1920s, during the “Jazz Age” in the United States. Jazz was a form of rebellion that flourished during this time. The older generation saw this music as a threat to traditional social conventions. It undermined traditional values. Women went out dressed in skimpy clothing and dances like the Charleston were looked upon with disapproval. But the people who embraced jazz were the future of America, and they were also the future of the tobacco industry. This ad praises the younger crowd for their taste in cigarettes. A jazz musician is the image they use to represent the younger crowd. However, they try to appeal to the older crowd as well by claiming that this younger crowd really knows what is the best. Also, by stating that their cigarettes are “high-priced cigarettes,” they are reaching out to a crowd that is not necessarily wealthier than most, but to a crowd who values a wealthy image.
Male, man, Music, Musician, saxophone, young adult
